For the producers who make up Schutzgemeinschaft Westfälischer Pumpernickel e.V. (the association for the protection of Westphalian pumpernickel), the recognition of Westphalian pumpernickel as a protected geographical indication constitutes a major step. Thanks to the European Commission’s decision to recognise this all-natural product as a regional speciality in November 2014, it is now protected against misuse and imitation.
Schutzgemeinschaft Westfälischer Pumpernickel e.V. works to give consumers what they want, i.e. certified regional products and information they can trust. From 2015 onwards, they will be telling the public all about Westphalian pumpernickel with new advertising materials and a new website: www.westfaelischer-pumpernickel.de. Furthermore, a logo has been developed that, together with the EU seal, will clearly identify Westphalian pumpernickel as a protected geographical indication.
The Ministry for Climate Protection, Environment, Agriculture, Nature Conservation and Consumer Protection of the German State of North Rhine-Westphalia supports efforts to protect distinctive and valuable regional products of this kind.
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